IMPACT OF DEREGULATION OF ELECTRONIC MEDIA ON SOCIETY AND MEDIA FUNCTION IN SRI LANKA: A Case Study with Special Reference to the Rathupaswala Incident – 2013
The purpose of this study is to explore impact of deregulation of electronic media on society and media function in Sri Lanka. This enquiry is designed to explore whether deregulation makes the media content pluralistic. The media is a tool of ideology as well as its agent. One must keep in mind when studying the meaning and merit of deregulation that the media belongs not only to the state ideological apparatus but also a cultural agent of the same. The methodology of the study belongs to the exploratory tradition of research. The information and data has been collected in relations to “Ratupaswala Water Commotions” in 2013. The data and information has been qualitatively and descriptively analyzed. The study composed of six chapters. The First chapter consists relevance of the research ann the necessity for scientific investigation. The second chapter is Diachronic and synchronic reading of Sri Lankan electronic media. The third chapter is a discourse analysis of regulation of Sri Lankan electronic media. The fourth chapter is a case study on TV Narrations of Ratupaswala. This chapter has comprehensively dealt with the: TV narration of Ratupasvala Water Commotion where it has brought out the methods of presenting the process of struggle by the people by various TV Channels. Further, in the same chapter, the way of presenting the content of issues by various channels has been analyzed. Fifth chapter is a content analysis on Ratupaswala cyber reconstruction: The function of cyber space and the content provided by the various parties had been presented and analyzed. The analysis of cyber space found that the providers of content to them paid their attention to the other side of the narration. The six chapter of the study brings out the summery of the study and conclusion. It was concluded that electronic media culture in Sri Lanka has been founded in command of ruling class and commercial rank. It has debarred form of the public content in the political agenda of the society in both legal and technical sense.
Keywords: Electronic Media, Rathupaswala, Pluralism, Deregulation, De-monopolization, Rathupaswala.